Sydney based There have just completed an extensive branded environment, signage and wayfinding scheme for the Australian HQ or iconic brand, 3M.
Working with such a massive brand has both it’s advantages and challenges and the team at THERE more than rose to the occasion. 3M’s collaborative work ethos fit perfectly with our own approach that places openness, inclusiveness and transparency at the core of how we work.
Working in close partnership with the Colliers interior design team, the starting point was conveying 3M’s brand essence ‘Harnessing the chain reaction of new ideas’, we developed an immersive graphic language based on geometric shapes. Each of the six levels was designated a different shape, allowing a chain reaction of subtle variation from level to level to emerge. This visual language flexed and adapted, it was deployed as a treatment across super scale images of 3M’s notable inventors, it allowed There to tell stories, share the company’s historical information and get to the heart of product insights in a cohesive and engaging way. It allowed There to bring to life the innovation and creativity 3M puts into the science behind every one of their products.
The outcome for 3M was a workplace environment that showcased their history, culture, technology and products in unexpected and delightful ways. Staff and visitors come away from the environment with a newfound, or renewed, curiosity for not just their products, but the stories behind them as well. It’s a truly branded environment, purely because every element on every wall was inspired by insights, truths and stories that come from inside 3M, and that’s something of which There are, rightly, really proud of.