The Design Business Association celebrates its 25th anniversary this year with a suite of communications created by B&W Studio. Centred around the idea of ‘celebration’ communications include branding, movie and a limited edition poster set. The movie saw party-poppers exploding in super slow motion. Shot on a Photron SA1 at 4000fps the results are astonishingly beautiful. A supporting bespoke soundtrack, created by playing the sounds of a guitar backwards, adds to the ethereal nature of the piece. The movie was designed to be shown on large screens at the 25th party being held next month as well as existing as an online viral piece, raising the profile of the organisation as a whole as well as the 25th anniversary event.
Design/Art Direction: B&W Studio
Film/Production: Mezzo Films