Manchester Food and Drink Festival
Our friends at Eskimo Creative have just finished a beautiful new identity for the 15th anniversary of the Manchester Food and Drink Festival. Loving the vintage illustrations and colour ways.
MANCHESTER DESIGN AGENCY Eskimo Creative has designed a creative new identity for the 15th anniversary Manchester Food and Drink Festival, which was unveiled today, starting with the festival’s Food Stories microsite.
Following the success of their work on 2011’s event, Eskimo Creative was briefed to devise a celebratory campaign that showcases the North West’s culinary culture and marked the festival’s 15th year.
Eskimo’s response was a vintage inspired series of illustrations evoking the history of the festival and Manchester’s food and drink heritage, with a modern contemporary feel, thus appealing across the wide festival demographic.
To facilitate this, Eskimo devised Food Stories, a creative campaign that invites well known Manchester faces including 15 chefs, DJ’s, food critics and musicians, along with members of the public, to submit a favourite food story for Eskimo to illustrate.
These illustrations formed part of the festival identity and appear on the microsite http://foodstories.foodanddrinkfestival.com/ with stories from Dianne Bourne, Jennie McAlpine, Andrew Nutter and Robert Owen Brown and more.
The 15th anniversary campaign will go live from today and appear across the website, microsite, social media, outdoor poster sites, a 68-page festival brochure and a selection of print, and be used in lead sponsor Metrolink’s supporting campaign.
Mark Janson, Creative Managing Director at Eskimo comments ‘We were delighted to be asked to work on the Manchester Food and Drink Festival for a second year, and have put our heart and soul into crafting a beautiful and creative campaign befitting a well loved festival in its 15th year.
‘We wanted the campaign identity to be interwoven with the stories of the people behind it, and Food Stories has done just that. We’re excited now to hear and illustrate stories from even more Manchester people and continue the design process with them on board.’
Food Stories launches today and Manchester Food and Drink Festival runs from 21 September to 8 October 2012. The event is Manchester City Centre wide with the main Festival Hub on Albert Square