I’ll be for the Chop for not posting this one earlier – more excellent work from Rosie Lee, this time in partnership with photographer John Ross.The 2012 sporting calendar is a unique pinnacle in British sport and creativity. As an agency that prides itself on high-end sport art direction and creative concept development Rosie Lee wanted to celebrate this fact. They titled the project Monument.
Monument explores and develops a unique casting technique first utilised in John Ross’s 2010 project Impressions.
Representing 10 disciplines, athletes were cast to display the physical attributes specific to their sport – the swimmer’s shoulders, the fencer’s poise, the specific twist of the relay baton pass. Attention to the minutiae of correct pose and form is in direct homage to the unwavering dedication of the athlete as they train to be the best in their field.