Mammal
Very slick work from Mammal for Bosideng – a premium menswear brand who are the largest manufacturer of down wear in China.
Having just launched their first UK store in July on South Molton Street, London Bosideng required a brand that was more suitable for a European Market.Mammal developed their logo and created a brand identity that was inspired by the intricate detail of feathers and the movement of birds. This references the quality of materials and the detail of the tailoring by British designer Nick Holland.
The scope of work was for the logo to be refreshed and a full suite of collateral including corporate identity, brand bible, look books, packaging, in-store graphics, signage, website and advertising. The advertising concept brought through the idea of man and bird interacting in Chinese environments to create powerful and engaging imagery.
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