Ben Sherman

Ben Sherman have recently undertaken street activities to promote the ‘Shirt Bars’ present in their stores. Feeling bored of the usual postcard or flyer that is often used in these situations to guide potential customers to a store, Ben Sherman wanted a piece that had  the ability to hold information about offers and competitions, be able to reveal one of three prizes and be interesting and unusual to the recipients.To solve this problem a paper origami folded shirt collar was created . The prize was hidden under the collar fold revealing which prize had been won, together with information on how to claim the prize. The object itself, being a shirt collar, was suitably compelling to reinforce the core Ben Sherman brand message too.

www.bensherman.com/

Posted by Ben Palmer