Rosie Lee
It’s been a while but here’s another project from our friends Rosie Lee. To celebrate the 30th Anniversary of the Air Force 1 (AF1), Nike took its classic urban design and evolved it into a shoe for the future – the Lunar Force 1 (LF1). For the global launch just before Christmas, the talented bods at London creative agency Rosie Lee executed a campaign showing the inspirations and 30-year cultural heritage behind the LF1/AF1 series. Images here are from one of the premium sneaker stores the campaign went into – Footpatrol.
NB: Spotters of design work by me, will also like to note that the price tickets on the last image are the work of my good self!
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