Pentagram
I love this campaign for New York City department store Saks Fifth Avenue from Pentagram and the studio of Michael Bierut.
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I love this campaign for New York City department store Saks Fifth Avenue from Pentagram and the studio of Michael Bierut.
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2 cracking magazine covers from Pentagram. The latest issue of Wired and DAMn have been designed by Harry Pearce, assisted by Diogo Soares.
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The first Armani brand hotel opens on April 27 in the Burj Khalifa, Dubai, the world’s tallest building. John Rushworth and his team at Pentagram have been responsible for the naming, identity, visual brand positioning and marketing collateral to bring the distinctive Armani philosophy and style to this and three other hotels due to open in Milan, London and New York.
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Cracking product line and packaging for All We Know a new range of baby toiletries for Mothercare. The project included branding and packaging which was designed by John Rushworth and Daniel Weil.
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www.pentagram.com



A new identity project from Pentagram and specifically the London studio of John Rushworth for the Kanuhura – a luxury resort on a remote atoll in the Maldives.
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Another new project up on the Pentagram site this time by Domenic Lippa – a branding and idenity exercise for Stanmore Implants a leading skeletal repair and implant company. Yes picture 4 is a branded hip (I think) implant and no I’m not on Pentagram’s payroll as their official blogger!
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I’m a real sucker for nicely worked type and a muted yet considered colour scheme hence this post. Cracking stuff from Angus Hyland’s team at Pentagram London.
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The Church of London – the creative agency behind White Lies and HUCK magazines- have excitedly been in touch with us to flaunt their new website.
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Pentagram’s first appearance on Bitique this year and I think it may be a bit of a ‘Marmite’ project – you’ll either love it or you’ll hate it.
From the studio of Michael Bierut, it plays off the light well situated in the NCMA and takes inspiration from the geometric letterform studies of Josef Albers, the legendary Bauhaus artist who taught in the 1930’s and 40’s at Black Mountain College in Asheville and who features in the NCMA collections.
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