Twaddle

I have just come across this truly gobsmacking article on the CR blog concerning the selection process for commissioning design for the 2012 Olympics. It turns out that the roster was selected at random(!) based on the answers given in a questionnaire. Unbelievable!

Get the full story–

CR Blog

The majority of us will have seen and commented on the recent Pepsi rebrand but I came across this breathtaking piece of brand speak twaddle earlier today. Do bluechip companies really pay branding agencies to draw elipses over their old logos?!

Have a laugh–

Breathtaking Design Strategy

Image via

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